First Life held an internal contest wherein employees were challenged to produce a 30-second video showcasing their creativity in promoting First Life’s tagline—live your best life. Three employees made it to the top and won cash prizes. Mr. Jonnie Salcedo, who got the 1st prize, compellingly presented the celebration of every milestone we have in life.

A panel of individuals such as sound designer, digital creative artists, and marketing gurus representing various industries and perspective judged the entries. The Advertising Challenge ran from September 21 to October 8, 2018 and was actively joined by First Life employees.