About us
COMPANY PROFILE
MISSION AND VISION
MEET OUR TEAM
history
CORPORATE GOVERNANCE
COMPANY PROFILE
Company Profile
First Life Financial Co., Inc. (First Life) provides the best financial advice to Filipino families. We strive towards protecting your finances and securing your future. For over 50 years, First Life has maintained a leading position among life insurers in the Philippines. Through an expansive range of individual and group packages, First Life is committed to deliver competitive, world-class service to help your family manage your present and future financial needs.
MISSION AND VISION
Mission and Vision
Mission
Vision
In First Life, we aim to provide meaningful, adequate and responsive financial security products and services to every family through placing our customers first. United in the goal of company growth and stability, members of our organization guarantee to treat every client with respect, care, and excellence.
To be the country’s leading life insurance company in:
- quality of people
- products and services
- growth and innovation
- ethical standards
All member of the organization shall conduct themselves in harmony with organizational philosophies of:
“Customer First”
“Caring for People”
“Passion for Excellence”
“Creativity and Innovation”
“Respect for the Community”
“Growth and Stability”
In pursuit of this vision, we shall be guided by the following core values of:
F ilipinism
I ntegrity
R esponsiveness
S ocial Responsibility
T eamwork
L eadership
I nnovativeness
F amily-Oriented
E xcellence
MEET OUR TEAM
Meet Our Team
First Life is made up of highly decorated insurers focused on providing indispensable financial guidance. With unyielding determination, our core team treats every client as their top priority.
These are the individuals you can expect to do good business with:
EXECUTIVES AND OFFICERS

Peter G. Coyiuto
President and Chief Executive Officer
Miguel Angelo M. Cruz
Vice President for Human Resources and Customer Advocacy
Gina R. Bernando
Manager, New Business Department
Ninian A. Cedo
Manager, Group Insurance Department
Marianito C. Alveniz
Manager, Information Systems Department
Bella J. Ochoa
Manager, Finance Department
Melody Lyn T. Catanaoan
Manager, Human Resource Department
Ronald V. Vergel de Dios
Manager, Individual Insurance Marketing & Sales Department
Erwin U. Perez
Assistant Manager, Office of the Actuary
BOARD OF DIRECTORS
Peter G. Coyiuto
Chairman
Robert G. Coyiuto, Jr.
Vice Chairman
James G. Coyiuto
Director
Samuel G. Coyiuto
Director
Stephanie Michel C. Tay
Director
Sofia Elaine T. Coyiuto
Director
Jane C. Cuyegkeng
Director
Alexander Peter T. Coyiuto
Director
Michael Joseph R. Estaniel
Independent Director
Fernando M. Ordoveza
Independent Director
history
First Life Milestone
1959
Builders Life Assurance Company, Inc. was established, eventually becoming the Corregidor Life Insurance Company.
1989
First Life moves to the Makati Central Business District from its home in Escolta.
1991
First Life opens its Escolta, Pampanga and Cebu branches.
1995
First Life opens its Pasig Branch in Ortigas Center.
1997
First Life forms partnership with Dai-chi Life.
1999
First Life inaugurates First Life Center, its new corporate headquarters, as well as its Bacolod Branch. The Company reaches the 21 billion level in total life insurance in force, representing 232% growth.
2001
First Life opens its Lipa Branch.
2003
First Life launches the First Life Values Photo Contest.
2005
First Life launches retirement product, “1st Cash Builder”.
2007
The Company is renamed First Life Financial Company, Inc.
2011
First Life launches “1st Investment Plus”.
2013
First Life reaches 1 Billion in Premium Income.
2016
First Life launches “Regular Investment Peso iProtect”.
First Life opens a new branch in Dagupan City, Pangasinan.
1988
The Coyiuto Group of Companies buys Corregidor Life to enter the life insurance industry. It launches First Guarantee Life Assurance Company, Inc. (First Life) as the Group’s life insurance arm, complementing Prudential Guarantee and Assurance Inc., its non-life business venture.
1990
First Life launches its dividend paying product “Millennium”.
1993
First Life receives the Life Office Management Association (LOMA) Recognition of Excellence in education, and launches its “Bless the Children” charity.
1996
First Life forms partnership with Swiss Life.
1998
First Life President Peter Coyiuto assumes PLIA Presidency.
2000
First Life changes its logo.
2002
First Life’s Bless the Children helps “Nayon ng Kabataan” kids with the Booklat & Medical Mission Program.
2004
First Life advocates Life Insurance with the movie, “Mano Po 2”.
2006
First Life holds leadership summit.
2009
First Life celebrates its Golden Year.
2012
First Life launches “1st Asset Builder 88”, and holds another leadership summit at the Manila Polo Club.
2015
First Life launches “1st Investment Dollar Max” and “CA Protect”.
2017
First Life opens a new branch in Cabanatuan City, Nueva Ecija.
CORPORATE GOVERNANCE
Corporate Governance
ASEAN Governance Scorecard for 2017
Source Documents
- 1. First Life Board of Directors
- 2. 2017 Annual Statement
- 3. 2017 Audited Financial Statement
- 4. Amended Articles of Incorporation
- 5. Anti-Money Laundering Policy
- 6. By Laws
- 7. Code of Conduct
- 8. Corporate Governance Policy
- 9. External Auditors Engagement Letter
- 10. General Information Sheet
- 11. Minutes of Board Meeting
- 12. Biographical Data Submitted to the IC
- 13. Quarterly Reports
- 14. Annual General Meeting
- 15. Data Privacy Policy
- 16. Related Party Transactions Policy