Mission and Vision


In First Life, we aim to provide meaningful, adequate and responsive financial security products and services to every family through placing our customers first. United in the goal of company growth and stability, members of our organization guarantee to treat every client with respect, care, and excellence.

All member of the organization shall conduct themselves in harmony with organizational philosophies of:

“Customer First”
“Caring for People”
“Passion for Excellence”
“Creativity and Innovation”
“Respect for the Community”
“Growth and Stability”


To be the country’s leading life insurance company in:

  • quality of people
  • products and services
  • growth and innovation
  • ethical standards

In pursuit of this vision, we shall be guided by the following core values of:

F ilipinism
I ntegrity
R esponsiveness
S ocial Responsibility
T eamwork