About Us

At First Life, we are committed to offering a diverse range of insurance products to safeguard what matters most to you.

History

1959

Builders Life Assurance Company, Inc. was established, eventually becoming the Corregidor Life Insurance Company.

1988

The Coyiuto Group of Companies buys Corregidor Life to enter the life insurance industry. It launches First Guarantee Life Assurance Company, Inc. (First Life) as the Group’s life insurance arm, complementing Prudential Guarantee and Assurance Inc., its non-life business venture.

1989

First Life moves to the Makati Central Business District from its home in Escolta.

1990

First Life launches its dividend paying product “Millennium”.

1991

First Life opens its Escolta, Pampanga and Cebu branches.

1993

First Life receives the Life Office Management Association (LOMA) Recognition of Excellence in education, and launches its “Bless the Children” charity.

1995

First Life opens its Pasig Branch in Ortigas Center.

1996

First Life forms partnership with Swiss Life.

1997

First Life forms partnership with Dai-chi Life.

1998

First Life President Peter Coyiuto assumes PLIA Presidency.

1999

First Life inaugurates First Life Center, its new corporate headquarters, as well as its Bacolod Branch. The Company reaches the 21 billion level in total life insurance in force, representing 232% growth.

2000

First Life changes its logo.

2001

First Life opens its Lipa Branch.

2002

First Life’s Bless the Children helps “Nayon ng Kabataan” kids with the Booklat & Medical Mission Program.

2003

First Life launches the First Life Values Photo Contest.

2004

First Life advocates Life Insurance with the movie, “Mano Po 2”.

2005

First Life launches retirement product, “1st Cash Builder”.

2006

First Life holds leadership summit.

2007

The Company is renamed First Life Financial Company, Inc.

2009

First Life celebrates its Golden Year.

2011

First Life launches “1st Investment Plus”.

2012

First Life launches “1st Asset Builder 88”, and holds another leadership summit at the Manila Polo Club.

2013

First Life reaches 1 Billion in Premium Income.

2015

First Life launches “1st Investment Dollar Max” and “CA Protect”.

2016

First Life launches “Regular Investment Peso iProtect”. First Life opens a new branch in Dagupan City, Pangasinan.

2017

First Life opens a new branch in Cabanatuan City, Nueva Ecija.

2019

First Life Celebrates its 60th yr.

2020

With the significant rise of e-commerce in the South East Asia, First Life Financial has entered into a partnership with Lazada and launched ASPIRe Series. ASPIRe Series offer clients an easy-to-access and affordable insurance to support the company’s mission of securing the future of Filipino families.

2021

First Life launched its digital financial products ASPIRe to the online customer sectors of the leading e-commerce platform in the Southeast Asia, Shopee.   If you have any clarifications, just let us know.