About Us

At First Life, we are committed to offering a diverse range of insurance products to safeguard what matters most to you.

Mission and Vision


In First Life, we aim to provide meaningful, adequate and responsive financial security products and services to every family through placing our customers first. United in the goal of company growth and stability, members of our organization guarantee to treat every client with respect, care, and excellence.

All members of the organization shall conduct themselves in harmony with organizational philosophies of:

  • Customer First
  • Caring for People
  • Passion for Excellence
  • Creativity and Innovation
  • Respect for the Community
  • Growth and Stability


To be the country’s leading life insurance company in:

  • Quality of people
  • Products and services
  • Growth and innovation
  • Ethical standards

Core Values

  • Filipinism

    It is creating a word / statement / process / routine that has been said / done OVER and OVER again that when you think of the WORD / ACT, you already relate it to FIRST LIFE FINANCIAL.

  • Integrity

    Being honest and showing a consistent and uncompromising adherence to strong moral and ethical principles and values

  • Responsiveness

    Being consistently responsive in his/her dealings with other employees.

  • Social Responsibility

    Having individuals accountable for fulfilling their civic duty, and the taking actions that benefit the whole or part of the society.

  • Teamwork

    Tirelessly working with the team to complete a project (Always attending meeting, actively doing his/her part, actively voicing out his/her opinion). This is done by the individual, not to be recognized, but to ensure that the objective of the group is achieved.

  • Leadership

    Influencing people, to maximize their efforts, towards the achievement of their goal(s).

  • Innovativeness

    Having the Passion to CREATING New things, process, programs to help the Organization

  • Family-Oriented

    An Individual who knows the Value of Family and understands how to Balance the Demands of his work and his Duty to his family.

  • Excellence

    Anyone who has gone OVER AND BEYOND what is expected from the task assigned to him/her.