News and Events
#LifeOfPossibilities
It’s time for a little reminisce and a reminder to always look at the bright side of life.
Love ko 'to: A Story of Innovation and Family Ties
CONSUMERISM TO THE E-DEGREE
Protecting and Empowering the Market
Commemorating the company’s 60th founding anniversary, First Life’s President and CEO Peter G. Coyiuto is joined in a toast by Insurance Commissioner Atty. Dennis B. Funa as Guest of Honor, and Ray Alimurung, Lazada Philippines’ CEO, Business Forum Guest Speaker.

Wealth Management & Estate Planning Forum
In line with the series of First Life Business Forum, last May 23 we gathered businessmen and aspiring entrepreneurs in a Wealth Management and Estate Planning Forum. Our guest speaker, Tax Principal of SGV & Co. Atty. Jules Riego once again shared his expertise and insightful views on financial matters to the guests who actively participated in this event.
Just Google It!
“Before February ended, another successful event happened as Mr. Kenneth Lingan, the Country Head of Google Philippines discussed thoroughly the culture of innovation including its principles. He also gave the audience a glimpse of the amazing and cool world of Google.”

Learning Session
“Our future is bigger than our past.” – Mr. Danny Yap, CLU, ChFC
We had another successful event last Friday, February 8 as Mr. Danny Yap, a Chartered Life Underwriter and Chartered Financial Consultant, partook his expertise and work habits to our attendees. #LiveYourBestLife
2018 Advertising Challenge
First Life held an internal contest wherein employees were challenged to produce a 30-second video showcasing their creativity in promoting First Life’s tagline—live your best life. Three employees made it to the top and won cash prizes. Mr. Jonnie Salcedo, who got the 1st prize, compellingly presented the celebration of every milestone we have in life.
Wealth Management & Estate Planning Forum
We had another successful event in Cebu last September 13! Entitled “Wealth Management and Estate Planning Forum”, this event was well attended as guest speaker Atty. Jules Riego, Tax Principal of SGV Co., once again shared his expertise and insights in managing finances
Pushing Innovation & Creating Identity in the Age of Social Media
Participants surely learned something new and relevant from our guest speakers – Mr. Kenneth Cobonpue, world-renowned Filipino designer, and Mr. John Rubio, Country Director of Facebook Philippines, as they shared their experiences and views on digitization in business world.
Sales Builder Morning Session
It was another eventful day last October 1, as Mr. Willis Wong, from Hong Kong, mentor our guests on current insurance sales practices during the Sales Builder Morning Session. After the session, our special speaker and other guests enjoyed playing golf with First Life’s President and CEO, Peter Coyiuto

2017 Employee of the Year (EOY)
For the hard work you have done, thank you. Congratulations, Joan for the much-deserved Employee of the Year award. #EnjoyLifeWithFirstLife
Grab Your Way To Family Business Success: Lessons In Entrepreneurship And Management
“Grab your way to family business success — lessons in entrepreneurship and management” was yet another successful and fruitful event! Our participants surely learned so much from our guest speakers Dr. Queen Lee Chua and Brian Cu of Grab Philippines as they shared tips and entrepreneurial insights on how to start, run, grow, and create success in a family business. The event was hosted by Ms. Bianca Valerio. Thursday, February 8, 2018, at Manila Polo Club.

28th Pacific Insurance Conference 2017
Peter Coyiuto, President and CEO of First Life Financial and one of the Board of Directors of the Pacific Insurance Conference, gave a token during one of the plenary sessions at the 28th Pacific Insurance Conference (PIC), held at the Grand Hyatt Hong Kong from November 19-22, 2017. PIC, one of the world’s largest insurance conferences, does not only provide an opportunity for domestic and multinational insurers to exchange information but also helps the senior insurance and other financial executives gain an insight into issues concerning future business and economic development in the 21st…

2016 Employee of the Year (EOY)
Mr. Dynard Ulanday, or “Mike” to many, was recently named as “2016 Employee of the Year (EOY)”, the company’s most prestigious award for employees. Believing that human resource is its most important asset. First Life continues to provide numerous avenues for employee development where a strong track record in the areas of work ethics, building positive relationships and contribution to productivity is recognized and celebrated by the entire organization. Mr. Mike Ulanday is the company’s first 2-time EOY awardee as he was likewise adjudged as 2004 Employee of the Year. Apart from giving…

2015 Employee of the Year (EOY)
Ms. Merill Jean A. De Jesus, or “Merill”, First Life’s Group Insurance Assistant, was recently named as “2015 Employee of the Year (EOY), the company’s most prestigious award for employees. Believing that human resource is its most important asset, First Life continues to provide numerous avenues for employee development where a strong track record in the areas of work ethics, building positive relationships and contribution to productivity is recognized and celebrated by the entire organization. Ms. Merill is a Registered Nurse by profession, an ALMI (Associate Life Management Institute)…

2014 Employee of the Year (EOY)
Ms. Elvira R. Arce, or “Ella”, First Life’s Customer Service Specialist, was recently named as “2014 Employee of the Year (EOY)”, the company’s most prestigious award for employees. Believing that human resource is its most important asset, First Life continues to provide numerous avenues for employee development where a strong track record in the areas of work ethics, building positive relationships and contribution to productivity is recognized and celebrated by the entire organization. Ms. Ella graduated Cum Laude on B.S. Finance from the University of Makati, and has been with…