Who We Are
Integrity, transparency and emphathy
That’s exactly why choosing a life insurance provider you can trust isn’t just important—it’s essential.
Here at First Life Insurance, we’re all about making this process as straightforward and transparent as possible. Think of us as your reliable guide, here to walk you through every step with clarity and care. We’re here to help you feel confident and secure in your decisions, without ever feeling swamped or pressured.
We start by really listening to what you need, prioritizing your interests, and building a foundation of trust right from the get-go. That way, you are fully supported and well-informed throughout your journey with us.
With First Life Insurance, you’re choosing a partner who’s always there for you, especially when you need us most.
Together, let’s create a safe and open space where you can understand and choose the best options for you and your loved ones.
Restoring trust in the life insurance industry
First Life Financial Co., Inc. is a trusted Coyiuto Group of Companies member. For 65 years, the focus has been on providing reliable and secure life insurance options. With continued growth, the commitment remains strong to deliver financial security and peace of mind.
Company overview
Originally, we were Builders Life Assurance Company, Inc., but everything changed in 1988. That’s when we joined the Coyiuto Group and became First Life Insurance. This marked the
beginning of significant growth, solidifying our presence in key business districts in the Philippines and global markets.
This transition began our expansion and established strong roots in major business districts and vital international partnerships, including one with the Swiss Life Network. Known for reliable and guaranteed products and a customer-first approach, our consistent performance sets us apart in the life insurance sector.
Our affiliate, Prudential Guarantee & Assurance Inc. (PGAI), is not only the flagship company of the Coyiuto Group but also a leader in the non-life insurance market in the Philippines. In
2022, PGAI was recognized for its excellence and distinguished as the country’s top non-life insurance provider based on net premiums written. This accolade underscores PGAI’s critical
role and esteemed status within the group.
Strategic partnerships and clientele
At First Life Insurance, we’re proud to work with some of the biggest names in the industry, including Ayala Land, Dole Philippines, Unilab, the National Grid Corporation of the Philippines, and Canon. We ensure excellence and reliability with the help of our partners: Swiss Life, the world’s largest employee benefits network, and National Reinsurance Corporation of the Philippines.
- Trust and Transparency: We are committed to ensuring your financial well-being through open and ethical interactions.
- Reliability: Our products are carefully designed to meet your needs reliably.
- Community: We nurture a community of insurance advisors dedicated to genuine, long-term relationships.
Executives and Officers
President and Chief Executive Officer
Miguel Angelo M. Cruz
Vice President for Customer Advocacy
Jerick P. Fajardo
Head – Group Administration and Operations
Raymond C. Padua
Head – Human Resource Department
Gladys An A. Belvis
Head – New Business Department
Rosalio Raymundo T. Valenzuela Director – Commercial Insurance Sales Department
Bella J. Ochoa
Head – Finance Department
Marianito C. Alveniz
Head – Information Systems Department
Erwin U. Perez
Head – Office of the Actuary
Board of Directors
Chairman
Robert G. Coyiuto, Jr.
Vice Chairman
James G. Coyiuto
Director
Stephanie Michel C. Tay
Director
Jane C. Cuyegkeng
Director
Reynaldo C. Ibarra
Independent Director
Samuel G. Coyiuto
Director
Sofia Elaine T. Coyiuto
Director
Alexander Peter T. Coyiuto
Director
Emil David Noel C. Ackerman
Independent Director
Annual Corporate Governance Report
Discover the blueprint behind our commitment to excellence. View our Corporate Governance Report to see how we ensure transparency, accountability, and ethical leadership within our organization.
Source Documents
- 1. First Life Board of Directors
- 2. First Life List of Officers
- 3. 2023 Audited Financial Statement
- 4. Change in Independent Director
- 5. Amended By-Laws
- 6. Code of Conduct
- 7. Corporate Social Responsibility
- 08. Performance Management System
- 09. General Information Sheet
- 10. Minutes of Board Meeting
- 11. Trainings and Seminar
- 12. Retirement Plan
- 13. 2023 Annual General Meeting
- 14. 2023 Related Party Transactions
- 15. Corporate Governance Policy
- 16 Related Party Transactions Policy
- 17. Risk Assessment Report
- 18. 2023 Annual Report
- 19. Business Continuity Plan
- 20. Amended Articles of Incorporation
- 21. Annual Report 2023 Company
- 22. IC Licensed Agents
Products
Protection
Savings
Investment
Health
ASPIREe
Group Insurance
