About us
COMPANY PROFILE
Company Profile
First Life Financial Co., Inc. (First Life) provides the best financial advice to Filipino families. We strive towards protecting your finances and securing your future. For over 50 years, First Life has maintained a leading position among life insurers in the Philippines. Through an expansive range of individual and group packages, First Life is committed to deliver competitive, world-class service to help your family manage your present and future financial needs.
MISSION AND VISION
Mission and Vision
Mission
In First Life, we aim to provide meaningful, adequate and responsive financial security products and services to every family through placing our customers first. United in the goal of company growth and stability, members of our organization guarantee to treat every client with respect, care, and excellence.
All member of the organization shall conduct themselves in harmony with organizational philosophies of:
“Customer First”
“Caring for People”
“Passion for Excellence”
“Creativity and Innovation”
“Respect for the Community”
“Growth and Stability”
Vision
To be the country’s leading life insurance company in:
- quality of people
- products and services
- growth and innovation
- ethical standards
In pursuit of this vision, we shall be guided by the following core values of:
F ilipinism
I ntegrity
R esponsiveness
S ocial Responsibility
T eamwork
L eadership
I nnovativeness
F amily-Oriented
E xcellence
MEET OUR TEAM
Meet Our Team
First Life is made up of highly decorated insurers focused on providing indispensable financial guidance. With unyielding determination, our core team treats every client as their top priority.
These are the individuals you can expect to do good business with:
EXECUTIVES AND OFFICERS

Peter G. Coyiuto
President and Chief Executive Officer
Miguel Angelo M. Cruz
Vice President for Human Resource and Customer Advocacy
Maricor P. Chiu
Head – Individual Insurance Marketing & Sales Department
Ronaldo D. Roque
Head – Group Insurance Department
Bella J. Ochoa
Head – Finance Department
Marianito C. Alveniz
Head – Information Systems Department
Raymond C. Padua
Head – Human Resource Department
Erwin U. Perez
Head – Office of the Actuary
Gemma M. Madridejo
OIC – New Business Department
BOARD OF DIRECTORS
Peter G. Coyiuto
Chairman
Robert G. Coyiuto, Jr.
Vice Chairman
James G. Coyiuto
Director
Samuel G. Coyiuto
Director
Stephanie Michel C. Tay
Director
Sofia Elaine T. Coyiuto
Director
Jane C. Cuyegkeng
Director
Alexander Peter T. Coyiuto
Director
Reynaldo C. Ibarra
Independent Director
Emil David Noel C. Ackerman
Independent Director
history
First Life Milestone
1959
Builders Life Assurance Company, Inc. was established, eventually becoming the Corregidor Life Insurance Company.
1988
The Coyiuto Group of Companies buys Corregidor Life to enter the life insurance industry. It launches First Guarantee Life Assurance Company, Inc. (First Life) as the Group’s life insurance arm, complementing Prudential Guarantee and Assurance Inc., its non-life business venture.
1989
First Life moves to the Makati Central Business District from its home in Escolta.
1990
First Life launches its dividend paying product “Millennium”.
1991
First Life opens its Escolta, Pampanga and Cebu branches.
1993
First Life receives the Life Office Management Association (LOMA) Recognition of Excellence in education, and launches its “Bless the Children” charity.
1995
First Life opens its Pasig Branch in Ortigas Center.
1996
First Life forms partnership with Swiss Life.
1997
First Life forms partnership with Dai-chi Life.
1998
First Life President Peter Coyiuto assumes PLIA Presidency.
1999
First Life inaugurates First Life Center, its new corporate headquarters, as well as its Bacolod Branch. The Company reaches the 21 billion level in total life insurance in force, representing 232% growth.
2000
First Life changes its logo.
2001
First Life opens its Lipa Branch.
2002
First Life’s Bless the Children helps “Nayon ng Kabataan” kids with the Booklat & Medical Mission Program.
2003
First Life launches the First Life Values Photo Contest.
2004
First Life advocates Life Insurance with the movie, “Mano Po 2”.
2005
First Life launches retirement product, “1st Cash Builder”.
2006
First Life holds leadership summit.
2007
The Company is renamed First Life Financial Company, Inc.
2009
First Life celebrates its Golden Year.
2011
First Life launches “1st Investment Plus”.
2012
First Life launches “1st Asset Builder 88”, and holds another leadership summit at the Manila Polo Club.
2013
First Life reaches 1 Billion in Premium Income.
2015
First Life launches “1st Investment Dollar Max” and “CA Protect”.
2016
First Life launches “Regular Investment Peso iProtect”. First Life opens a new branch in Dagupan City, Pangasinan.
2017
First Life opens a new branch in Cabanatuan City, Nueva Ecija.
2019
First Life Celebrates its 60th yr.
2020
With the significant rise of e-commerce in the South East Asia, First Life Financial has entered into a partnership with Lazada and launched ASPIRe Series. ASPIRe Series offer clients an easy-to-access and affordable insurance to support the company’s mission of securing the future of Filipino families.
2021
First Life launched its digital financial products ASPIRe to the online customer sectors of the leading e-commerce platform in the Southeast Asia, Shopee. If you have any clarifications, just let us know.
CORPORATE GOVERNANCE
Corporate Governance
Annual Corporate Governance Report(ACGR)
Source Documents
- 1. First Life Board of Directors
- 2. First Life List of Officers
- 3. 2022 Annual Statement
- 4. 2022 Audited Financial Statement
- 5. Amended Articles of Incorporation
- 6. Change in Independent Director
- 7. Amended By-Laws
- 8. Code of Conduct
- 9. Corporate Social Responsibility
- 10. Performance Management System
- 11. General Information Sheet
- 12. Minutes of Board Meeting
- 13. Trainings and Seminar
- 14. Retirement Plan
- 15. 2022 Annual General Meeting
- 16. 2022 Related Party Transactions
- 17. Corporate Governance Policy
- 18. Related Party Transactions Policy
- 19. Risk Assessment Report
- 20. 2022 Annual Report