First Life Financial Co., Inc. (First Life) provides the best financial advice to Filipino families. We strive towards protecting your finances and securing your future. For over 50 years, First Life has maintained a leading position among life insurers in the Philippines. Through an expansive range of individual and group packages, First Life is committed to deliver competitive, world-class service to help your family manage your present and future financial needs.
MISSION AND VISION
Mission and Vision
In First Life, we aim to provide meaningful, adequate and responsive financial security products and services to every family through placing our customers first. United in the goal of company growth and stability, members of our organization guarantee to treat every client with respect, care, and excellence.
To be the country’s leading life insurance company in:
All member of the organization shall conduct themselves in harmony with organizational philosophies of:
“Caring for People”
“Passion for Excellence”
“Creativity and Innovation”
“Respect for the Community”
“Growth and Stability”
In pursuit of this vision, we shall be guided by the following core values of:
S ocial Responsibility
MEET OUR TEAM
Meet Our Team
First Life is made up of highly decorated insurers focused on providing indispensable financial guidance. With unyielding determination, our core team treats every client as their top priority.
These are the individuals you can expect to do good business with:
EXECUTIVES AND OFFICERS
Peter G. Coyiuto
President and Chief Executive Officer
Miguel Angelo M. Cruz
Vice President for Human Resource and Customer Advocacy
Gina R. Bernando
Head – New Business Department
Ma. Ninian A. Cedo
Head – Group Insurance Department
Marianito C. Alveniz
Head – Information Systems Department
Bella J. Ochoa
Head – Finance Department
Raymond C. Padua
Head – Human Resource Department
Maricor P. Chiu
Head – Individual Insurance Marketing & Sales Department
Erwin U. Perez
Head – Office of the Actuary
BOARD OF DIRECTORS
Peter G. Coyiuto
Robert G. Coyiuto, Jr.
James G. Coyiuto
Samuel G. Coyiuto
Stephanie Michel C. Tay
Sofia Elaine T. Coyiuto
Jane C. Cuyegkeng
Alexander Peter T. Coyiuto
Reynaldo C. Ibarra
Emil David Noel C. Ackerman
First Life Milestone
Builders Life Assurance Company, Inc. was established, eventually becoming the Corregidor Life Insurance Company.
The Coyiuto Group of Companies buys Corregidor Life to enter the life insurance industry. It launches First Guarantee Life Assurance Company, Inc. (First Life) as the Group’s life insurance arm, complementing Prudential Guarantee and Assurance Inc., its non-life business venture.
First Life moves to the Makati Central Business District from its home in Escolta.
First Life launches its dividend paying product “Millennium”.
First Life opens its Escolta, Pampanga and Cebu branches.
First Life receives the Life Office Management Association (LOMA) Recognition of Excellence in education, and launches its “Bless the Children” charity.
First Life opens its Pasig Branch in Ortigas Center.
First Life forms partnership with Swiss Life.
First Life forms partnership with Dai-chi Life.
First Life President Peter Coyiuto assumes PLIA Presidency.
First Life inaugurates First Life Center, its new corporate headquarters, as well as its Bacolod Branch. The Company reaches the 21 billion level in total life insurance in force, representing 232% growth.
First Life changes its logo.
First Life opens its Lipa Branch.
First Life’s Bless the Children helps “Nayon ng Kabataan” kids with the Booklat & Medical Mission Program.
First Life launches the First Life Values Photo Contest.
First Life advocates Life Insurance with the movie, “Mano Po 2”.
First Life launches retirement product, “1st Cash Builder”.
First Life holds leadership summit.
The Company is renamed First Life Financial Company, Inc.
First Life celebrates its Golden Year.
First Life launches “1st Investment Plus”.
First Life launches “1st Asset Builder 88”, and holds another leadership summit at the Manila Polo Club.
First Life reaches 1 Billion in Premium Income.
First Life launches “1st Investment Dollar Max” and “CA Protect”.
First Life launches “Regular Investment Peso iProtect”. First Life opens a new branch in Dagupan City, Pangasinan.
First Life opens a new branch in Cabanatuan City, Nueva Ecija.
First Life Celebrates its 60th yr.
With the significant rise of e-commerce in the South East Asia, First Life Financial has entered into a partnership with Lazada and launched ASPIRe Series. ASPIRe Series offer clients an easy-to-access and affordable insurance to support the company’s mission of securing the future of Filipino families.
First Life launched its digital financial products ASPIRe to the online customer sectors of the leading e-commerce platform in the Southeast Asia, Shopee. If you have any clarifications, just let us know.